(Michelle Blankenship, Kirker Butler, Mitchell Jackson, Angela Pneuman, Christine Sneed) You've sold your book, only to find out that the independent press, the university press, or even the traditional New York press has limited resources dedicated to its publicity. This panel of publicists and authors discusses how best to coordinate efforts between in-house publicists and independent publicists and explores the measures you should - and should not - take on your own behalf. Discussion includes traditional media and social media, as well as how to use events to your advantage.

Published Date: July 6, 2016